Walmart thought they'd use social media to "help" people plan for the sales on Friday, so they created a new hash tag: #WalmartElves, and launched the campaign with the following tweet:
Do you need a gift idea? Use #WalmartElves and we'll help! #BlackFriday
— Walmart (@Walmart) November 20, 2012 This is a follow-on promotion for their new Walmart Elves toys (Wally and Marty), which they claim "will become synonymous with holiday spirit."Hilarity ensued:
#WalmartElves? Rly? Elves are basically literature's cute version of slaves. Greedy bosses who treat workers like elves = why people strike.
— Sabrina Stevens (@TeacherSabrina) November 21, 2012.@walmart, what section are the keys in so the #walmartelves can let themselves out of the store after you lock them in overnight?
— Carli (@gardengn0me) November 21, 2012 If you have a twitter account, be sure to tell the #WalmartElves how you plan to support the #walmartstrikers on Friday.